J & the King part I

A glimpse into the visual development and pre-production design of the opening title sequence for Juliet and the King, where Persian carpet motifs, historical architecture, and stylized world-building come together to shape the king's journey across continents.

You can explore part of the visual development, concept work, and pre-production for the opening title sequence of Juliet and the King, created by Hoorakhsh Studio. The sequence follows the King of Iran on a stylized journey that begins in his palace and continues through Russia, Belgium, England, and finally France, where he falls in love.

The visual direction is inspired by traditional Qashqai and Heriz Persian carpet motifs. Each palace along the route was designed to reflect the historical architecture of its time with careful attention to detail. Since the king's path formed a rhythm similar to a heartbeat, the world map was shaped like a heart, imagined as a vast tapestry that holds the entire journey together.

In every capital city, the King of Iran performs a dance based on that region's traditional folk choreography. I researched the cultural dances of each country and used their characteristics to influence the character designs and movement style.